Yao women have the longest hair in the world, without a single trace of grey or white.
The Yao women from China hold an incredible record for their extremely long and healthy hair. Their secret? A hair care routine passed down through generations, based on the use of fermented rice water.
We have all experienced the frustration of damaged hair or hair that does not grow fast enough. Or that moment when we noticed our first white hair.
If it's one thing us gals dream of is luscious locks of beautifully long, shiny and healthy hair...
It turns out that the Yao women of the Huangluo village (in China) have had the solution for centuries.
In order to survive, wig making companies are almost forcing them to sell them their hair at a very low price... making the Yao women even more poor. Their kids are comdamned to have a misery life.
Despite the poverty they live in, the Yao women manage to maintain and grow their hair in an incredible way every year.
Interestingly, the Yao women wash and treat their hair in the most polluted only with fermented rice water.
Despite this, their hair is not just long. On the contrary... It is surprisingly healthy and shiny! (This is also why beauty experts around the world love them so much.)
The Yao women explain that they achieve this result thanks to their unique hair care method.
So why does this method work so well?
At the other end of the world, in biological research laboratories, research has been done to try to understand this phenomenon. Here's what they discovered: fermented rice water is rich in inositol, an ingredient that helps to protect and repair hair. To demonstrate this, they conducted a test on several volunteers, over a few months. Half used products containing inositol, and the other half received only a placebo. The result is clear: the half that used inositol-based products saw a significant improvement in the health and length of their hair.
It turns out that the Yao women's method contains precisely the inositol in the exact proportion to promote hair growth and health.
To achieve the same result, using their method, you need decades of experience using the Yao recipe... to use fermented rice water regularly.
(This might explain why only the older women in the village produce the mix. )
The wrong ratios, the wrong rice grain, and you won't get the exact amino acids you need to stimulate your follicles...
Fortunately, we found a much easier way to get that same amazing growth…
Now that our naturopaths at PopiHair™️ knew that inositol could promote hair health and growth, they began searching for a solution to exploit this knowledge.
They partnered directly with the Yao women to produces a serum enriched and distilled in inositol, containing the Yao women's rice water for hair growth recipe.